Easily Overlooked Data Items and Ways to Ensure You Don’t Forget About Them

Running a successful law firm means tracking data points like active cases, productivity, and employee happiness. Monitoring these Key Performance Indicators (KPIs) helps you set specific goals, stay on track, and know when to make changes to boost performance.

For instance, only around 32% of employees in the U.S. are engaged in their jobs.

Monitoring KPIs like employee satisfaction with practice management software can help you identify if you are above or below this national average and take steps to increase it for better employee retention.

Knowing which KPIs to track helps you focus on the right areas. The following are potentially overlooked data points you can track to improve cash flow and ROI on marketing efforts and boost profitability.

Revenue Flow

Optimize financial efficiency by tracking billing cycles and payment timelines using legal practice management software. Closely monitor when invoices are sent, their due dates, and when you receive payments. Careful tracking lets you see where payment delays occur, making it easy to quickly step in and fix issues.

For instance, if specific clients consistently pay late, you might introduce early payment discounts or automated reminders. This will help shorten the payment cycle and increase your cash flow. You can also communicate payment terms and fees early on, such as due dates, installment options, and accepted forms of payment, for smoother financial operations.

Marketing ROI

To optimize your marketing efforts, measure the return on investment (ROI) with your legal practice management software. Keep tabs on how much you spend on marketing campaigns and the revenue they bring in to identify which strategies work best for client acquisition.

You can tweak your ad spend or local SEO strategy by tracking marketing KPIs for a higher ROI. For instance, you can compare the number of clients acquired via targeted online ads versus billboard spots. If online marketing is more effective, you can shift more of your budget to this strategy.

Client Satisfaction

Measuring clients’ happiness with your practice lets you refine your services and bolster your law firm’s reputation. Collect feedback through multiple channels, including:

  • Post-case surveys sent via email
  • Integrated surveys or response forms like CallRail, Marketo, and MailChimp
  • Feedback forms on your website
  • Direct interviews or phone calls for more detailed insights

This feedback reveals what clients appreciate and where enhancements are needed. For instance, if clients consistently praise your firm’s responsiveness but suggest better case updates, you can focus on reinforcing communication strategies. Acting on this data improves service quality and strengthens client trust and loyalty.

New Clients

Tracking new client acquisition gives insight into how clients find your firm and the types of cases they need help with. During intake, use your practice management platform to categorize new clients by referral source and case type to better track potential client needs.

For instance, you run a personal injury firm in the Midwest. After tracking new client KPIs for a few months, you discover 70% need representation for car accident cases, while 30% seek a premises liability attorney.

This information allows you to tailor your marketing efforts to reach the most clients. For example, you might focus on producing more content, such as blog posts and informational videos addressing legal concerts for car accident victims, to amplify your firm’s visibility and drive more targeted inquiries.


Productivity KPIs measure efficiency and effectiveness at your firm, helping you gauge employee performance. Consider tracking the following areas on a daily, weekly, or monthly basis with your practice management platform:

  • The number of tasks managed and resolved
  • Total billable hours logged
  • The ratio of billable to non-billable hours
  • Repeat business from existing clients

Monitoring these metrics can highlight areas for growth, such as time management or client relations. For example, a low ratio of billable to non-billable hours might indicate the need for more efficient work processes or better project allocation. Optimizing these areas can lead to higher productivity and greater firm success.

Employee Engagement

Understanding how content and involved your employees are can impact your law firm’s productivity and client service. Use surveys and feedback tools integrated into your legal practice management software to gauge employee satisfaction.

Pay attention to workload, work-life balance, and the office environment. If you find employee morale dips due to high caseloads, consider strategies to manage workload more effectively, such as hiring additional staff or implementing more efficient case management technologies.

Taking action based on employee feedback can boost morale and retention. Happy employees are often more engaged and productive, which boosts customer service and your firm’s reputation.

Try Backdocket Software

The right legal practice management platform makes tracking critical KPIs for your law firm easy. Backdocket lets you analyze data in multiple areas, such as marketing, billing, client types, and client and employee fulfillment, in real time.

With customizable dashboards and reporting, you can adjust firm benchmarks to better align with your goals and objectives. Try a free demo today to see how backdocket can streamline your operations and strengthen firm performance with targeted KPI monitoring.

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