Crucial LinkedIn Tips for Attorneys

It’s important for attorneys and law firms to have a strong presence on social media platforms. Facebook, Twitter, and Instagram offer law firms a chance to connect with their communities and potential clients in personable ways.

However, no platform offers lawyers the opportunity to connect and network with their peers like LinkedIn. Let’s look at what makes this platform so unique, and what you should be doing to improve your presence on LinkedIn.

How LinkedIn Can Help Attorneys Professionally

Though other platforms are great for client outreach, LinkedIn has an added benefit of being a professional networking tool. For attorneys, that could help build a referral network with peers, which could generate new cases or additional revenue from cases you refer to others.

Simply creating a LinkedIn profile and never looking at it won’t do the trick. To get the most out of LinkedIn, you’ll need to create an impressive profile, share valuable content, and engage with others.

Create an Impressive LinkedIn Profile

When creating your LinkedIn profile, you have the opportunity to make a good impression quickly. Follow these tips to get started.

• Choose a high-quality profile picture: Pick a recent photo where you’re dressed professionally and smiling. Your face should take up no more than two-thirds of the frame, but avoid any photos that are taken from a long-distance (where it’s difficult to actually see you).
• Make your headline stand out: You don’t have to include only your job title in your headline. Be creative and use wording that expresses something about why you do what you do.
• Don’t phone in the summary section: Use the summary section to briefly sum up your purpose, skills, and overall mission in your job.
• List your skills: This is your opportunity to let your peers know what the focus of your practice is and what skills set you apart from other lawyers. Don’t be afraid to look at other attorneys’ profiles to get ideas for how to frame your skillset.
• Highlight ongoing education: After filling out your educational background, feel free to include any classes, courses, or other educational endeavors you’ve undertaken or are currently completing that set you apart.

Share Valuable Content

If you are a thought leader in the legal field, here’s your chance to share your insights with connections. You can write posts, blog entries, or share videos to your feed to engage your community. Or you can simply share interesting content you’ve found elsewhere.

Being active on your LinkedIn account shows that you take your job and industry seriously. It also shows that you want to share your enthusiasm and ideas with your colleagues, which sends a signal that you’re open to exchanging interesting ideas with others.

Engage With Your Connections

On LinkedIn, you can ‘like’ your connections’ content, make comments, and endorse the skills they list on their profiles. It’s an easy thing to do, and it goes a long way in cultivating relationships with other lawyers. Be supportive and engaging online, and you’ll be shocked at how well that translates to your relationships with those colleagues offline.

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If you’re reading this blog, chances are good you’re passionate about your job and you want to grow your firm to new heights. At backdocket, we share your passion and your goal.

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