Even before smartphones became a part of daily life for most Americans, texting was a convenient and popular mode of communication. Though more and more businesses now text their clients and customers, some law firms still rely solely on phone calls to communicate with clients.
Though not every message is best conveyed via text, text messages can help your team be more efficient and more accommodating of clients who prefer not to get phone calls in most cases.
Let’s explore the benefits of texting versus calling clients and look at when you might consider using each to communicate with them.
Texting helps you quickly communicate a simple message to your client. It’s also a popular form of communication, particularly among younger people. Many people believe texts are less intrusive than phone calls, which makes them perfect for messages that don’t require an immediate response.
Here are a few reasons why your firm should rely on texting for some of your client communications:
When texting, it’s important to maintain professionalism and adhere to best practices. Here are some tips:
Despite all the benefits of texting, it isn’t the perfect medium for all communications. Phone calls provide a more personal touch, and they are far better than texts at conveying more sensitive information.
Here are a few reasons why your firm should rely on phone calls for some of your client communications.
One of the best ways to find out how your clients would prefer receiving communication from your firm is to ask them. Though your firm might have a policy regarding certain types of communication, you can let your clients decide the default form of correspondence they’ll receive from your team.
Today’s law firms have several forms of communication available and can decide which type is best for different situations. For example, a meeting reminder can easily be sent via text, while personal, detailed information about a case should always be conveyed through a phone call or in person.
At backdocket, we know how important client communication is for law firms. Among many other benefits, our practice management software helps you keep track of when to reach out to clients and what was discussed in your last conversation.
If you’re looking for a system that keeps your team organized and ahead of schedule, contact us today to schedule a free backdocket demonstration.
Originally published August 16, 2021. Updated June 13, 2024.
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